Frequently Asked Questions
Link Detox Rules
This page lists all Link Detox rules and further explanations and examples.
Toxic Link Rules
TOX1
Domain is not indexed in Google. Usually a sign for a penalty.
But a non-indexed domain could also be a new domain nobody linked top yet
or a problem in the robots.txt or meta robots tag. Double check on these.
TOX2
This domain’s Theme is listed as dangerous (Malware, Malicious or Virus).
Always be aware of your neighbourhood.
Suspicous Link Rules
SUSP1
Page has no CEMPER Power*Trust™ and CEMPER Power*Trust™ Domain < 5 - a page without external links on a weak domain.
At best this is a link from a page without external links, which is often the case for forum. But it also comes from a rather weak domain.
Chances are, that this link is coming from some special automated spamming activity or is on a page of yet another link directory.
SUSP2
Domain has no CEMPER Power*Trust™ Domain. – probably a new or very weak domain, or a penalty.
At best this is a link from a very weak page.
SUSP3
Page has more than 10 backlinks from 1 Class-C, CEMPER Power*Trust™ Domain < 5 and CEMPER Power*Trust™ < 5 - possible Link Network.
At best this is a link from a very weak page.
SUSP4
Page has CEMPER TitleRank™ 30+, CEMPER Power*Trust™ Domain < 5 and CEMPER Power*Trust™ < 5
The page the link comes from doesn’t rank for it’t title. This is usually a sign of that page or domain being penalized.
However, special cases like pages with generic titles like “Partners” or “Home” have a hard time ranking #1 most of the times,
so double-check for such cases.
SUSP5
Domain’s Theme is listed as suspicious (Hacking, Suspicious or Pornography).
For most webmasters, links from these type of websites are not what they want.
SUSP6
Domain has the same REG (Domain name registrant) as other linking domains – possible Link Network.
Always be aware of your neighbourhood.
SUSP7
Domain has the same IP as other linking domains – possible Link Network.
Always be aware of your neighbourhood.
SUSP8
Domain has the same Class-C as other linking domains – possible Link Network.
Many links from domains in the same Class-C block very often mean that these domains are part of a simple setup link network.
SUSP9
Domain has the same DNS as other linking domains – possible Link Network.
Many links from domains with the same DNS very often mean that these domains are part of a simple setup link network.
If you have links from a lot of small websites that by coincidence share the same public or very large hoster,
it’s also possible for this rule to fire. So please double-check for generic DNS providers or shared hosting sources.
SUSP10
Domain has Link Velocity Trend < -70% - probably part of an Expired Domain link network or a domain that the public has lost interest in.
We analyze the link growth of every domain and understand that in this case the link growth of the last 4 months is significantly smaller
than it was in the last 12 and 24 months. Usually that’s a sign that the domain is abandoned by the current owner (as many expired domain link networks
are, especially after Google Penguin update)
SUSP11
Sitewide Footer Link detected – a typical way how paid links or “friend”-links are artificially placed
While sitewide links have been popular since the later 90ies, they really lost most of their power in 2005 or so. Today there’s more risk and reward,
and most industries have been cleaned up. Inspect this link carefully. Potentially it’s cross linking between your own sites, and that is tolerated in
some big brand cases (think Amazon, Ebay, big publishers) but not the average webmaster.)
SUSP12
Domain has the same Google Analytics code as other linking domains – possible Link Network.
If multiple domains have the same Google IDs it is a strong signal of a network. We recommend examining these domains manually because many agencies manage the Google accounts of their clients. In addition even if a network is present this is not necessarily classified as “poor.”
SUSP13
Domain uses the same Google Adsense Publisher ID as other linking domains – possible Link Network
If multiple domains have the same Google IDs it is a strong signal of a network. We recommend examining these domains manually because many agencies manage the Google accounts of their clients. In addition even if a network is present this is not necessarily classified as “poor.”
SUSP14
Page has no PageRank™ but at least some weak links.
This could be a sign for a punishment of the page by Google. Google PageRank™ is more and more inaccurate and many webmasters don´t trust that metric anymore.
SUSP15
Link Directory Links
These links are coming from typical web link directory footprints which were often just setup to artificially inflate link popularities and/or sell links from.
While it was practice for years to fill up link profiles with these type of links for many SEOs it cannot be recommended these days.
SUSP16
Article Directory Links
These links are coming from typical article directories which were the successor of link directories and often also automatically filled with useless articles just to get a link from as many as possible domains. Often these article directory pages were furthermore linked with spam links to increase their inbound links and thus make those otherwise useless pagees more helpful. While this was practice for years for many SEOs it cannot be recommended these days.
SUSP17
Massive Number of outgoing Links
Page has more than 1,000 outgoing links. This could be a sign for a spammy blog or directory.

